Question

What do you think about the 7dream concept for seven- eleven japan? from a supply chain perspective, is it likely to be more successful in japan or the united states? why?

Answer 1

The Seven Dream concept of the Seven Eleven convenience store is a good supply chain concept that targets e-commerce customer. While most of the e-commerce portal are successful these days, 7 Dream comes as an unique inception. This allows customer to order via online and collect from the store deliveries at their convenience as well. The concept is seem to be more preferred in Japan, where customers have preference towards store delivery of the shipped goods. In fact, the 7- eleven in Japan is more successful than any other countries where the franchise has its stores open.

From the supply chain perspective, I think 7dream concept will be more successful in Japan than in USA. The reason being the urban customer of Japanese market and convenient access  for them to store and pick up. For place like USA, where population is sparsely distributed to large area, this supply chain concept will not be very effective. For Suburban population, this model will be very inconvenience as they have to drive a long way to store to collect their deliveries, which they could have easily got home delivered via other such services.