Question

A television advertisement for Chick-fil-a shows several cows eating grass in a large field. The camera zooms out to show that the cows have eaten a pattern into the grass that reads "Eat more chikin"
The message closes with the lines, "We didn't invent the chicken, just the chicken sandwich." This commercial best demonstrates which characteristic of effective copy?

A) using news
B) using imaginative description
C) providing product information
D) being original
E) being general

Answer 1

Answer:

D) being original

Explanation:

An advertising copy is the main text or phrase used in an advertisement.

The copy used in this commercial is original, specially given the context. Generally advertisements show the product that is being advertised, not a substitute product (cow meat is substitute to chicken meat). This ad tries to be funny in showing that cows prefer people eating chicken instead of them.