Question

Rather than competing head to head with established competitors, many companies seek out unoccupied positions in uncontested market spaces. They try to create products and services for which there are no direct competitors. This is called a ________.
a. "red ocean strategy"
b. "strategic sweet spot"
c. "common platform"
d. "blue ocean strategy"
e. "strategic platform"

Answer 1

Answer:

The correct answer is d. "blue ocean strategy".

Explanation:

The strategy seeks to set aside competition between companies, expanding the market through innovation. What companies need to be successful in the future is to stop competing with each other. In the last twenty-five years, all strategic thinking has been directed to the red ocean; The administration defines that in the competition there is the success or failure of the companies, which has allowed many to know how to perform skillfully in this world, but ignoring that another type of strategy could generate better results, without worrying so much about the competition.

The red ocean represents all existing industries today. These companies must have clearly marked limits, as well as defined competencies, and their objective is to overcome the rival and gain a great position in the market. They are constantly exposed to the emergence of new competitors, which decrease their chances of growth. Usually, this type of ocean is the reality of every business.