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Sergeeva-Olga [200]
3 years ago
9

During the ________ phase of the product life cycle, the company incurs considerable costs for educating customers, building wid

espread dealer distribution, and encouraging demand.
Business
1 answer:
77julia77 [94]3 years ago
3 0

Answer:

Introductory phase

Explanation:

During the <u>Introductory phase</u> of the product life cycle, the company incurs considerable costs for educating customers, building widespread dealer distribution, and encouraging demand. In this phase, the company tries to build brand awareness and a market for the product. Pricing of the product during this time might be low as well.

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