Question

Andrea's Kitchen is a catering business that operates by means of its own website. Customers order party platters, pastries, and other foods that the company makes to order. The items are then vacuum-packed in dry ice and shipped to the customer's address via overnight delivery. Andrea's Kitchen is part of a(n) __.A. indirect channelB. dual channelC. intermediary channelD. direct channelE. traditional channel

Answer 1

Answer:

D) Direct Channel

Explanation:

Distribution, also called place is one of the four Ps of marketing. Distribution is the process of delivering goods or services from the manufacturer to the consumers. In distribution, there are two ways of delivering goods or services to the target market. The first one is known as the Direct distribution while the other is the Indirect distribution. Direct distribution is a situation where goods or services are delivered to the target market without any help from middlemen. That is, straight from the manufacturers to the consumer. This is also known as Zero distribution. This way of distribution lowers cost because it is direct from the manufacturer to the consumer.

 The other way of distribution is the Indirect distribution. Indirect distribution happens when goods or services are delivered to the target market with the help of middlemen. The middlemen mentioned here, refer to the agents, brokers, wholesalers and retailers.

  Andrea's Kitchen Catering Services offers the way of direct distribution because they do not make use of middlemen in order to deliver goods to their customers. The food leaves their kitchen(place of production) and straight to the consumer's abode. One major advantage of this way of distribution is the easy access and quality communication between the manufacturer and the consumers.