Question

Dollar general profitably appeals to families with more modest means. the retailer's approach is most likely referred to as ________.

Answer 1

This is target marketing. In this concept, the business or industry goes after certain segments of the overall market, forgoing other groups who may not take an interest in the products or services the company is selling. Dollar General, in this instance, is "targeting" those people who may not have as much money to spend on products as people who are more financially secure.