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Valentin [98]
3 years ago
7

Which of the following statements is true of direct marketing? Direct marketers can target only large groups of customers whose

demographic features have not been determined. Online direct marketing results in higher cost-per-contact for the company when compared to traditional mass marketing strategies. Direct marketing is immediate, interactive, and gives consumers a lot of control in making purchases. For buyers, direct marketing is an inconvenient and lengthy process. Direct marketers offer a limited selection of products and services to customers.
Business
1 answer:
Lady bird [3.3K]3 years ago
6 0

Answer:

The correct answer is: Direct marketing offers sellers a low-cost alternative for reaching their markets.

Explanation:

Direct marketing generally consists of creating direct connections or links with potential consumers in order to cultivate as long-lasting business relationships as possible. Achieve a closeness of constant loyalty with them.

Sellers or direct sales consultants often communicate with customers interactively, that is, one by one. With the help of detailed databases, they adapt their offers and marketing communications to the needs of narrowly defined segments or even individual buyers.

The first sellers or direct sales consultants (such as catalog sales companies, direct mail and telemarketers), collected customer names and sold items mainly by mail and telephone. Today, direct marketing has undergone an impressive transformation driven by rapid advances in database technologies and new marketing media, especially the internet.

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Determine the amount of consumer surplus generated in the following situation. After soccer practice, Stacey is willing to pay $
AlladinOne [14]

Answer:

The answer is: There was no consumer surplus in this situation.

Explanation:

consumer surplus refers to the difference between the maximum amount a consumer is willing to pay for a good or service and the actual price of the good or service.

In this case there was no consumer surplus, since Stacey was willing to pay only $2 for a bottle of mineral water and its price was $2.25, so she didn't buy it.

5 0
3 years ago
Consider the following scenario analysis:
seropon [69]

Based on the scenario analysis on stocks and bonds, we know the following:

  • Treasury bonds will provide a higher return in a recession than in a boom.
  • The expected return of Bonds is 9.8% and that of stocks is 11.6%.
  • The standard deviation of Bonds is 9.24% and that of stock is 11.76%.

<h3>What does the scenario analysis on Bonds and Stocks show?</h3>

In a recession, Bond returns will be 15%. This is much higher than Bond returns in a boom of only 5%.

The expected return on bonds will be:

= ∑(Probability of Scenario x Returns in scenario)

= (0.30 x 15%) + (0.60 x 8%) + (0.10 x 5%)

= 9.8%

The expected return on stocks will be:

= (0.30 x -6%) + (0.60 x 18%) + (0.10 x 26%)

= 11.6%

Using a spreadsheet, you can input the expected returns of the stocks and the bonds to find the standard deviation to be 9.24% and 11.76%, respectively.

Find out more on stock expected returns at brainly.com/question/18724022.

#SPJ1

3 0
2 years ago
A consumer is consuming at a point on her budget line. Her income is $50 a week, and she purchases hamburgers and grilled cheese
Ivahew [28]

Answer:

Each grilled cheese costs $1.25

Explanation:

Giving the following information:

Her income is $50 a week. Hamburgers cost $4, and she consumes 10 of them. She consumes eight grilled cheese sandwiches.

To calculate the price of the grilled cheese sandwiches, we need to use the following equation:

Income= cost of hamburgers*number of units + cost of grilled cheese*number of units

50= 4*10 + x*8

10=8x

$1.25= x= grilled cheese

3 0
3 years ago
While Sony and Microsoft focused on the graphics and raw processing power favored by hard-core male gamers, Nintendo chose to de
nirvana33 [79]

Answer:

While Sony and Microsoft focused on the graphics and raw processing power favored by hard-core male gamers, Nintendo chose to develop a machine to appeal to families, women, and age groups that normally shunned violent games.

The strategy adopted by Nintendo in this example is the _____ strategy.

C) blue ocean

Explanation:

Blue ocean is a strategy that says innovation, simultaneous pursuit, and low cost are key concepts to achieve a successful business and establish an advantage in the market. It is a very proactive system that allows the constant improvement, elimination, reduction, and creation of corporate actions. It is a global and general perspective that allows the management team to know the state of the company at any time.

4 0
3 years ago
_____________ measures how changes in price affect the quantity of product demanded.
Margaret [11]

Price elasticity of demand measures how changes in price affect the quantity of product demanded. A good or service's price elasticity of demand is calculated by dividing percentage change in the amount sought by percentage change in the price.

The ratio of the percentage change in quantity supplied to the percentage change in price is  price elasticity of supply. A good or service's price elasticity of demand is calculated by dividing percentage change in  amount sought by the percentage change in price.

The ratio of percentage change in quantity supplied to percentage change in price is  price elasticity of supply.

To learn more about price elasticity, click here

brainly.com/question/13691796

#SPJ4

5 0
2 years ago
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