Answer:
The correct answer is: Direct marketing offers sellers a low-cost alternative for reaching their markets.
Explanation:
Direct marketing generally consists of creating direct connections or links with potential consumers in order to cultivate as long-lasting business relationships as possible. Achieve a closeness of constant loyalty with them.
Sellers or direct sales consultants often communicate with customers interactively, that is, one by one. With the help of detailed databases, they adapt their offers and marketing communications to the needs of narrowly defined segments or even individual buyers.
The first sellers or direct sales consultants (such as catalog sales companies, direct mail and telemarketers), collected customer names and sold items mainly by mail and telephone. Today, direct marketing has undergone an impressive transformation driven by rapid advances in database technologies and new marketing media, especially the internet.