Scenario: Scooters Inc. Scooters Inc. is a producer of pricey scooters. The company's profits come mostly from the sales of its
luxury line that caters to the esteem needs of the rich population. Ben Driven, vice president of marketing for Scooters Inc., has been asked to review the company's pricing strategy. Scooters Inc. has traditionally sold its products at one price in the domestic market and at another price in export markets, which is called a(n) ________ pricing strategy.
Dual pricing strategy: It is a pricing strategy to sell at one price in the local market and a different prices for the international market to customize the price of the product as per the market condition and cost incurred by the company. It is more sensitive toward market condition and it avoids standardizing the price in the global market to gain more demand of product and pricing could be used as a strategic weapon to penetrate the market or to gain more profit from the market.
Hence, Scooters Inc. is using dual pricing strategy.
