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Pachacha [2.7K]
3 years ago
14

Why is it important to conduct market research on your target audience before building your marketing plan?

Business
1 answer:
Margaret [11]3 years ago
3 0
If you target who you are after and you will know how to reach them easier. You'll also be more focused plus more effective in your marketing strategies and be able to get a greater return on marketing investments.
You might be interested in
A firm can effectively use its operations function to yield competitive advantage through all of the following except
ira [324]

Answer:

The correct answer is b.setting equipment utilization goals below industry average.

Explanation:

A firm cannot achieve competitive advantage by setting its equipment utilization goals as this will not retain its customers.

If a firm wants to achieve competitive advantage it can achieve it by;

Addressing its customers concerns and customizes the products according to their needs.  

Providing customers their ordered products earlier than other companies lead time, which means increase in speed of delivery and shortens the delivery time.

Bring improvement and advancements in its products by using new technology.

Maintain a variety of different product options to cater the needs of its various customers. Offering them a wide range of products will probably reduce chances of customer switch.

4 0
3 years ago
The human resource department at Paula's Powerwheels is implementing a number of functional level strategies. These strategies i
katen-ka-za [31]

Answer:

The correct answer is Cost leadership.

Explanation:

Cost leadership are those strategies with which products similar to those of other companies are offered at a lower cost, that is, a certain company is considered to be the lowest cost producer in its industrial sector in order to achieve a differentiation.

At lower prices than its rivals, the leader's position translates into higher returns, however, standard products should not be sold ignoring the basis of product differentiation itself, since, if the customer does not perceive the product as comparable, The company must set very low prices in relation to the competition to achieve sales.

The sources to obtain this type of advantages are varied and depend on the structure of the industrial sector itself, including economies of scale, the use of proprietary technology, preferential access to the raw material, among others.

The cost leadership strategy aims to make a company the leader, rather than several companies struggling to reach that position, as this implies tough rivalry and competition that can have unfavorable consequences for all.

8 0
4 years ago
On January 1, 20X1, Bravo Company borrowed $26,000 to purchase equipment. The loan is to be repaid plus interest of 10% per year
andrey2020 [161]

Answer:

The general journal adjusting entry needed for December 31, 20X1:

Debit Interest expense $2,600

Credit  Interest Payable $2,600

Explanation:

On January 1, 20X1, Bravo Company borrowed $26,000 to purchase equipment. The loan is to be repaid plus interest of 10% per year, on December 31, 20X2.

The amount of interest expense for 1 year = $26,000 x 10% = $2,600

Following the Accrual accounting - an accounting method that revenue or expenses are recorded when a transaction occurs rather than when payment is received or made. The company should record interest expense for the year 20X1 by the general journal adjusting entry:

Debit Interest expense $2,600

Credit  Interest Payable $2,600

7 0
3 years ago
Your uncle is considering investing in a new company that will produce high quality stereo speakers. The sales price would be se
love history [14]

Answer:

The sales volume would be required to break even is $22,285

Explanation:

In order to calculate the sales volume would be required to break even we would have to calculate the following:

Breakeven sales = Fixed cost/contribution per unit

fixed costs are estimated at $1,170,000

contribution per unit=selling price per unit - variable cost per unit

selling price per unit=1.70*$75

selling price per unit=$127.50

Hence, contribution per unit=$127.50-$75

contribution per unit=$52.50

Therefore, Breakeven sales =$1,170,000/$52.50

Breakeven sales =$22,285

4 0
4 years ago
HELPPPPP
Rashid [163]

Answer:

Yes, that sounds about right

Explanation:

Till the age of retirement, a person's mostly expenses are finished, like growing his children, educate them, get them married, etc. He is left with only few expenses like running the house or meet his personal expenses. So the Social Security and some regular savings would be enough for him to lead a respectable life in the society. Also, his children are settled enough to fulfill his expenses at this point of his life. So there is no necessity to invest in a retirement plan that pays you 80% of your regular income. Social security and savings would be enough for the person.

4 0
2 years ago
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