Question

Paul subscribes to an Internet service that alerts him whenever other firms in his industry are quoted in the media. This allows him to stay on top of what these other firms are doing. Paul is using this type of marketing research primarily to?

Answer 1

Paul is using this type of marketing research primarily to monitor his competitors

Explanation:

One way the industry gets success is by keeping track of the activities of their competitors. One must stay updated about their industry and competitors to get the top position and to stay on top position for longer duration.

Now it is internet world, so, the internet allows the user to enable notification to keep the user updated. So in the same way Paul uses the technology in a right way to stay updated and to"monitor his competitors".