Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
Answer: A bank complies with the necessary permits to manage the resources of its clients.
Explanation: Banks must have a minimum level of liquidity to answer for the money they keep and for that security is that the rates paid are lower. As for a vehicle loan or corporate loans, they maintain the necessary terms and conditions so that the client can pay the fair interest and the documents are formal compared to the companies that grant loans without backing.
Answer:
$575.82.
Explanation:
Since Thomas owes $ 438 on his credit card, but only paid the minimum of $ 20, his debt is now $ 418 (438 - 20). A late fee of $ 39 will be added to this value, which will raise said sum to $ 457 (418 + 39). In turn, the interest rate for unpaid card balances is 26% per month. Therefore, next month his balance will be $ 575.82 (457 x 1.26).
<em>The answer is </em><em>FALSE.</em><em>
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<em>Relationship marketing is much important compared to maintaining databases of customer's information for mass marketing. A good relationship to clients can be a good promotion tool and technique compared to sending them promotional ads via email, SMS and social media sites. A word of a mouth is more powerful and personal compared to digital media. If the reputation of the company is good to some clients, then it will create good impression to other potential clients and to the people they know. If the company has a good impression, good attitude employees with good products, it will surely help to the company's revenue.</em>
Answer:
retention ratio
Explanation:
Retention ration is the portion of net income retained by a firm to grow its business rather than being declared and paid as dividened.
When a company makes profit at the end of financial period, the company can either retain part of its earning for business expansion, declare part as dividends paid to shareholder or combine both.
Where a firm now reinvest the portion of the profit earned in itself, it is called retention ratio.
