Answer:
driven,passion
The main problem is that Jason is not . DRIVEN , energetic enough to succeed in the manufacturing business because he lacks PASSION for it.
Explanation:
Check the question here;
Which problems does Jason seem to face as an entrepreneur? Jason currently runs a small manufacturing business. Jason’s parents, who ran the business for years, handed over the business to their only son two years ago. However, Jason is not interested in his family business, and his performance as an entrepreneur has been very poor. The main problem is that Jason is he's not 1. competitive 2. driven 3. energetic enough to succeed in the manufacturing business because he lacks the 1. passion 2. creativity 3. determination for it.
✓The main problem is that Jason is not "driven"
To be successful as entrepreneur, one must be driven, a goal-oriented, portrait some consistent set of personality traits, one must be able to set goals and be driven by it in order to be successful, and thsese are what Jason lacks,
✓Jason is not energetic enough to succeed in the manufacturing business because he lacks the " passion"
Passion is the compelling or strong feeling for particular thing/work/entities. It gives some inner energy to someone towards acheiving his goal. This is what Jason lack that made him not to succeed in his manufacturing business.
Answer: pull marketing strategy
Explanation: In simple words, pull marketing strategy refers to the strategy in which the producer tries to create demand for the product by using promotional tools. Under this strategy, the firm focus to make customer seek a product unlike push strategy in which the firm focuses on pushing the product to people.
In the given case, WEE be is using TV medium to promote its product hence they are using pull marketing strategy.
Cassidy is offering ADVERTISING ALLOWANCES.
Advertising allowance is the money or discount given by the service provider, Cassidy, to the retailers or craft stores to get the word out about Cassidy's products. It is part of Cassidy's advertising cost which will directly increase her sales because retailers will push her products through the flyers or through their sales person.
