1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Tems11 [23]
3 years ago
7

Why would a small business conduct less marketing research than a larger, established firm?

Business
2 answers:
labwork [276]3 years ago
8 0
The reason is <span>Marketing research is expensive.
</span>The established firm usually has a large amount of capital at its disposal, so they could do market research in order to strengthen their position.
Small business on the other hand, usually struggle to even barely continuing their operation for the next month.
11Alexandr11 [23.1K]3 years ago
3 0

A small business has fewer resources than a large established firm. Therefore, with fewer resources, they cannot cover as many categories of research as a larger firm can. Smaller firms therefore tend to have a specialty or an area of focus.

You might be interested in
If the government removes a $4 tax on buyers of restaurant meals and imposes the same 4 tax on sellers of restaurant meals, then
Tanya [424]

Answer:

C. not change, and the price received by sellers will not change.

Explanation:

Because previously there was a tax of the same ammoutn nothing will change. The sellers will will transfer the tax into the price therefore, the after-tax proceeds will not change netiher the selling price. The same effect of the consumer tax will occur again, some or the entire tax will be pay for the seller or the consumer based on the elasticity of the supply and demand curve.

The effect of chaging the law will not alter the economic reality of translate taxes into consumers

4 0
3 years ago
What is the difference between a national bank and a state bank?
Daniel [21]
All national banks must be members of the Federal Reserve System, while state banks can join if they wish  
3 0
3 years ago
fatima is struggling in her job and is experiencing increased dissatisfaction. She related to you that her manager has been unfa
KonstantinChe [14]

<u>Answer:</u>

Fatima's statement that she intends to continue in her job in spite of her dissatisfaction makes you think that Fatima will likely experience​ "Cognitive Dissonance".

<u>Explanation:</u>

Cognitive dissonance is a psychological concept when an individual experiences non consistent thoughts and emotions (regardless of the environment). In this example, Fatima had been expected to quit her job (because she hated the manager).

In spite of that, she continued to work. That caused the cognitive dissonance in her behavior, as she changed her attitude. People correlate decisions and feelings many times, but due to some factors like patience, need of job etc, worked for an individual to be consistent and continue job.

4 0
3 years ago
1.which of the following groups would you not send a persuasive business letter to?
stepladder [879]
<h3>1. Answer:</h3><h2>D. Vendors</h2><h3>Explanation:</h3>

Persuasive business letters are letters written in great detail which describes in length the strategies, practices, and tools required in order to reach a certain goal. These letters are considered official paperwork that represents your personality. Which is why they are sent out to official business partners as well as potential clients/users so as to detail your plan to them. Vendors do not need to know the inner workings and practices which is why they are excluded from the list.



<h3>2. Answer:</h3><h2> C. Convincing readers that the action you propose in easy.</h2><h3>Explanation:</h3>

The AIDA format is a widely used marketing practice that stands for Attention, Interest, Desire, and Action. Of these 4 phases, the action phase entails all the information that the reader needs in order to properly understand the actions needed in order to either make a purchase or at the very least to fully make the intention of making a purchase. Which is why the language used needs to be convincing so as to make the reader as comfortable as possible.


<h3>3. Answer:</h3><h2>A. builds desire by emphasizing how inexpensive the solution is</h2><h3>Explanation:</h3>

The AIDA format is a widely used marketing practice that stands for Attention, Interest, Desire, and Action. Through this letter, the objective is to convince the reader to feel the need, or desire, to make the purchase. Which is why great emphasis is put on the solution itself and how easy it is to implement. This can be done via showing how inexpensive it is, like in this case, or how easily implementable it is through other means. But regardless of the reason, it must emphasize and entice the reader into realizing how much they want the product.

<h3>4. Answer: </h3><h2>A. please return the enclosed coupon by June 15 for your free oil and filter change. </h2><h3>Explanation: </h3>

It is widely believed that the best way to make a concluding statement is to give the reader an incentive to reply, without setting very strict deadlines or conditions. As in the case above, the correct answer choice provides the reader with an incentive to answer by the 15th of June. Unlike the other options which either do not make the incentive clear to the reader or provide no incentive at all, the correct choice is tailored towards that specific reader and makes the message very clear.


<h3>5. Answer: </h3><h2>C. logical, emotional  </h2><h3>Explanation: </h3>

The objective of a persuasive message is to entice and convince the reader. Which is why it is very important to make the reader fully understand the product, realize its need and evaluate its affordability and/or feasibility. The best way to achieve this result is to form a logical argument so that the client fully understands both the need of the product and its uses, as well as, provide an emotional backing to that logical argument stating how much better they'd be through its use. Thereby fully captivating the reader.

<h3>6. Answer: </h3><h2>C. quickly getting to the point of the message </h2><h3>Explanation: </h3>

In writing a persuasive message, the structure of the message is very important. Rather than blurting out as much information in a small amount of time, or conversely, giving very little information, the best option is to provide an appropriate amount with proper structure. Which is why things like using positive language, being mindful of one's culture and heritage, and building credibility are important.


<h3>7. Answer: </h3><h2>B. emphasizing how horrible your company's customer service department is </h2><h3>Explanation: </h3>

While writing a persuasive message it is imperative to focus on what you and your company is best at and to play at your strengths. Mentioning the weaknesses and shortcomings of your company will almost always lead to a detrimental effect on the reader. Which is why it is a good practice to provide solutions and workarounds for any issue that may arise, rather than highlighting faults and thereby losing clients.

<h3>8. Answer: </h3><h2>D. By as many types and as much information as possible </h2><h3>Explanation: </h3>

The purpose of marketing and sales letters is to provide the reader with any and every way that the product can be used to solve a problem, and how it can be put to use. For this purpose, the reader needs to know all the types of products and all relevant information so they can make the decision of whether it helps them with their problems or not.

<h3>9. Answer: </h3><h2>D. Attention, interest, desire, action </h2><h3>Explanation: </h3>

This one is pretty self-explanatory. AIDA is a marketing model that is used to detail all the steps involved in the decision-making process of the consumer. It starts from where the consumer first hears of it (Attention), to the specific steps required in order to help the consumer make the decision of buying the product (Action). This is one of the longest and most widely used models in marketing.


<h2>Please Check the attachment for the remaining answers.</h2>
Download docx
6 0
3 years ago
Read 2 more answers
Valotic Tech Inc. sells electronics over the Internet. The Consumer Products Division is organized as a cost center. The budget
Tcecarenko [31]

Answer:

<u>Total Over budget = $112370</u>

<u>Total Under Budget= $ 56062</u>

Explanation:

<u>Valotic Tech Inc.</u>

<u>Budget Performance Report—Director, Consumer Products Division</u>

<u>For the Month Ended January 31, 2016</u>

                                                 Budget          Actual       (Over) Under Budget

Customer service salaries   $546,840     $602,350         (55,510)

Insurance & property taxes    114,660        110,240             4420

Distribution salaries               872,340         861,200           11,140

Marketing salaries               1,028,370       1,085,230          (56,860)

Engineer salaries                 836,850          820,008         16842

Warehouse wages                586,110          562,632          23478

<u>Equipment depreciation        183,792        183,610                182              </u>

<u> Total                                  $4,168,962      $4,225,270        (56308)       </u>

<u />

<u>Total Over budget = $112370</u>

<u>Total Under Budget= $ 56062</u>

Over budget means that the amount is spent more than the amount budgeted.

The Customer service salaries and  Marketing salaries are over budgeted and the the director is expected to request supplemental reports of these to analyze where the amount has been overspent.

4 0
3 years ago
Other questions:
  • ____ refers to how the organization meets goals and deals with outsiders
    8·2 answers
  • Is a GED the same as a high school diploma? Explain.
    14·2 answers
  • An agent of a broker-dealer "A" has been terminated and is associating with broker-dealer "B." The terminated agent agrees to tu
    6·1 answer
  • A diesel-powered tractor with a cost of $208,140 and an estimated residual value of $2,700 is expected to have a useful operatin
    6·1 answer
  • A British Tran jet costs $ 42,000,000 and is expected to fly 350,000,000 miles during its 12​-year life. Residual value is expec
    12·1 answer
  • Which of the following measures the relationship between cost of merchandise sold and the amount of inventory carried during the
    13·1 answer
  • Calculating the Predetermined Overhead Rate, Applying Overhead to Production, Reconciling Overhead at the End of the Year, Adjus
    6·1 answer
  • It Isn't necessary to consider convenlence Issues when selecting a bank.<br> O True<br> O False
    5·2 answers
  • A land grant university has upgraded its Course Management System (CMS), integrating the system throughout all of its main campu
    8·1 answer
  • incoterms provide clarity on the responsibility for which activity associated with an international shipment?
    8·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!