Question

When coca-cola promoted coke as a morning beverage for those consumers who don't drink coffee, it used a __________ strategy?

Answer 1

In this situation coca-cola used what is called a market modification strategy. A market modification strategy is one that a company uses in order to increase use or consumption of a product or service that they offer. In this case, coca-cola was attempting to increase consumption of its product by selling it to a group that does not consume the common breakfast drink.