Question

When burger king targets children, teens, adults, and seniors with different ads and media, it is practicing ________ segmentation?

Answer 1

The answer is age and life cycle segmentation. To simplify, as soon as burger king goals children, teens, adults, and seniors with diverse ads and media, it is performing age and life cycle segmentation. In addition, age and life cycle segmentation is a demographic segmentation strategy in which a product market is clustered into segments based on the basis of age so that the organization can more specifically target its contributions to the needs and wants of each phase of life of concentration to it.