Question

You are the leader of a marketing strategy for a new brand of high-end sunglasses. Currently, you are in the control process of your marketing plan. What step would you avoid during this time?
(1 point)
• measuring a product’s actual performance
• comparing a product’s actual performance to the marketing objectives
• writing new marketing objectives based on a product’s actual performance
• making adjustments to marketing objectives based on a product’s actual performance

Answer 1

Answer:

You are the leader of a marketing strategy for a new brand of high-end sunglasses. Currently, you are in the control process of your marketing plan. What step would you avoid during this time?

writing new marketing objectives based on a product’s actual performance

Explanation:

One need to avoid writing new marketing objectives based on a product’s actual performance especially at control process in order not to alter the entire process which is under control. It is expedient of the leader in the marketing strategy to correlate the original ideas with what is on the field in order to make adjustment.

Answer 2

Answer:

making adjustments to marketing objectives based on a product’s actual performance

Explanation:

Altering the overall marketing objective based on a product's actual performance is currently wrong. Rather, the product should be researched on and developed a strategy to make it a star.