Brand equity results in lucrative brand ___licensing___ opportunities, when another company wishes to pay a royalty or fee to use your brand name or trademark.
<h3><u>How does brand equity work?</u></h3>
The power a brand name has over consumers' perceptions and the benefit of having a recognizable and well-recognized brand are measured by brand equity. Businesses build their brand equity by offering customers satisfying experiences that encourage them to stick with them instead of switching to a rival company selling a similar item. The creation of awareness often obtains brand equity through marketing campaigns that appeal to the values of the target consumer, fulfilling promises and qualifications when consumers use the product, and loyalty and retention activities. Brand equity's two main pillars are awareness and experience.
<h3><u /></h3><h3><u>What is licensing a brand?</u></h3>
Renting or leasing an intangible asset is known as licensing. It is the process of drafting and overseeing contracts between the owner of a brand and a business or person who wishes to use the brand in connection with a good for a predetermined amount of time and in a predetermined region. Brand owners can use licensing to apply a trademark or character to goods with distinct characteristics.
Learn more about Brand Licensing with the help of the given link:
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They should have at least 3. Hope this helps!
Can you put the complete question, please?
Answer: availability of information and increased interaction throughout the organization
Explanation: An enterprise systems is described as an integrated suite of business applications for virtually every department, process, and industry, that allows companies and organizations to integrate information across operations on a company-wide basis by the use of one large database and as a result, there is an upward increase in the availability of information which leads to increased interaction across departments, processes, and industries throughout the organization.
Answer:
<em>Open Communication</em>
Explanation:
In business, open communication is<em> really the capacity of anyone to obtain, access and share communication resources on one level in order to provide value-added facilities on yet another level in a layered communication system architecture under equal conditions with a transparent relationship between cost and pricing.</em>
It is important for business because it encourages your staff to become more involved and recognize that what they are doing counts to business success.
