Question

Millennials who patronize restaurants and other out-of-home food purveyors have become increasingly health- and nutrition-conscious. In response, many fast food companies have improved the nutritional profile of their menus by adding items such as salads, fresh fruit, and plant-based meat substitutes. This strategy is intended primarily to ________ millennial customers.
a. Create
b. Retain
c. Segment
d. Targets

Answer 1

Answer: target

Explanation:

A target market are the group of customers which a business or a company directs the resources and its marketing efforts towards.

From the question above, since Millennials who patronize restaurants and other out-of-home food purveyors have become increasingly health- and nutrition-conscious, the strategy used by many fast food companies to improve the nutritional profile of their menus by adding items such as salads, fresh fruit, and plant-based meat substitutes is intended primarily to target millennial customers.

The fast food companies are aware that by adding items such as salads, fresh fruit, and plant-based meat substitutes, this may convince Millennial customers to try them out.

Therefore, the answer is option d"targets".