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MakcuM [25]
3 years ago
15

Christie, a marketing executive who was born in 1955, advocated that her company focus on a print campaign for its new line of l

ipsticks rather than spending money on online ads. This point of view may be attributed to the fact that she is a member of which generational cohort?
A. Gen Y
B. Gen X
C. Baby Boomer
D. Gen Z
E. Millennials
Business
1 answer:
Gemiola [76]3 years ago
8 0

Answer:

The correct answer is the option C: Baby Boomer.

Explanation:

To begin with, the term<em> ''baby boomer''</em> refers to the demographic cohort regarding the generation of people born in the period called ''baby boom'', that occured in some  was after the Second World War and comprehends the years between 1946 until 1964. Moreover, the main characteristic of this period was that around 76 million babies were born in America and that an excessive consumerism began to spread.

To continue, the action that Christie advocates is very common to a person of the baby boom generation due to the fact that those people born and grew in times that there was no internet and therefore they tend to give no importance to the online ads and stuff like that.

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5 0
1 year ago
Which of the following describes the product portfolio under Amina? a. Sleekline-question mark, Stallion-star, Thunderbird-cash
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Complete Question:

Amina Begum the Vice President (Sales) of MGT 460 Inc. manages a portfolio of three products in the computer division. The new Intel M ULV 773 processor-based Sleekline model has a low market share of around 5%, but has just been introduced, and since the market is booming, Amina is hopeful that it will grow into maturity. Stallion, the Xenon-based system, has a market share of 88% in the industry segment it operates in, but the market is stable and not growing too fast. Finally, there is the Pentium 4-based Thunderbird, which only sells in discount markets in rural areas. Which of the following describes the product portfolio under Amina?

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Answer:

Option B. Sleekline - Question mark, Stallion - cash cow, Thunderbird - dog

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The Boston Consulting Group matrix says that question mark is the business unit that has just been introduced and the future of the company is unknown which is the case of Sleekline.

The Cash Cow is the company has significant market share and its growth is static due to the maturity phase of the market which is the case of Stallion.

The Dog is the company that has declining market share and will be out of the market because they don't have significant resources as well and in this question the Thunderbird is the one with falling sales and lower resources due to the fall in the resources.

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