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GrogVix [38]
3 years ago
6

Azeem is considering the various options available to him to promote an energy drink, Turbozade, that has decreasing sales volum

es after having peaked some time back. Which of the following marketing communications tools should Azeem focus marketing efforts on to keep the sales volume up?
A) advertising
B) direct marketing
C) events and experiences
D) sales promotions
E) publicity
Business
1 answer:
Vedmedyk [2.9K]3 years ago
4 0

Answer:

D : sales promotions

Explanation:

I think he must choose sales promotion to promote an energy drink as it is one of the most effective and cost-saving elements of the promotional mix. It can be done by using both media and non-media marketing communications for a limited time, pre-determined, to increase consumer demand for his energy drink, excite market demand or enhance product availability also.

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Shaw Industries, a giant carpet manufacturer, increases its control over raw materials by producing much of its own polypropylen
Karo-lina-s [1.5K]

Answer:

<u>Using related diversification to achieve value by integrating vertically in order to acquire market power.</u>

Explanation:

First, let's understand what are the stages of a supply chain, they are:

  1. commodities
  2. manufacturing
  3. distribution
  4. retail

In this regard, we can see that Shaw Industries controls more than one stage of its supply, commodities and manufacturing chain, which characterizes vertical integration.

Therefore, the most appropriate alternative to the question is that the company gains a greater market gain with this strategy because it increases the management and quality control, by ensuring that the inputs and processes are in accordance with its standards, which guarantees a product of higher quality and consequently better positioned on the market.

6 0
3 years ago
On December 31, Strike Company sold one of its batting cages for $20,000. The equipment had an initial cost of $310,000 and had
KonstantinChe [14]

Answer:

d.loss of $30,000

Explanation:

The initial cost of the cage: $310,000.00

Selling price: $ 20,000.00

Depreciation recorded: $260,000.00

calculating book value: (initial cost-Depreciation)

=$310,000-$260,000

Book value =$50,000.00

Profit or loss=selling price- book value.

=$20,000.00- $50,000.00

=($30,000.00)

loss of $ 30,000.00

8 0
3 years ago
In its consolidated cash flow statement for the year ended December 31, 20X2, Plant Corporation reported operating cash inflows
Alex787 [66]

Answer:

to and n = 23 for the 95% confidence interval for the mean

2

Explanation:

8 0
3 years ago
​Vroom-Va-Voom regularly polls its customers for their opinions about its products and its employees about working conditions. T
Anon25 [30]

Answer:

managing stakeholder relationship

Explanation:

Based on the information provided within the question it can be said that in this scenario these are two example of managing stakeholder relationship. This refers to a company performing certain actions and decisions in order to meet the expectations and agreed upon objectives of the company's stakeholders. Which is what Vroom-Va-Voom is doing by gathering information on how to better their company to generate more revenue. Thus making stakeholders happy.

6 0
3 years ago
Read 2 more answers
What effects did the Embargo Act of 1807 have on American industry? increased international competition forced U.S. to become mo
Anettt [7]

Answer:

forced U.S. to become more self-reliant

Explanation:

The 1807 Embargo Act in the short run resulted in very serious negative effects, but in the long run it helped the American economy to be more self-reliant.

Some of the negative effects on the short run include:

-agricultural products' prices and earnings decreased

-shipping-related industries were devastated

-existing markets were wrecked

-unemployment increased

-smuggling was widely endorsed by the public

-prices of domestic shipping increased

-imports and exports decreased

As a very positive effect, specially on the long run, it increased reliance on domestic manufacturing .

4 0
3 years ago
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