Question

Azeem is considering the various options available to him to promote an energy drink, Turbozade, that has decreasing sales volumes after having peaked some time back. Which of the following marketing communications tools should Azeem focus marketing efforts on to keep the sales volume up?
A) advertising
B) direct marketing
C) events and experiences
D) sales promotions
E) publicity

Answer 1

Answer:

D : sales promotions

Explanation:

I think he must choose sales promotion to promote an energy drink as it is one of the most effective and cost-saving elements of the promotional mix. It can be done by using both media and non-media marketing communications for a limited time, pre-determined, to increase consumer demand for his energy drink, excite market demand or enhance product availability also.