Question

A _____ is a media scheduling strategy in which ads are run heavily every other month or every two weeks to achieve a greater impact with an increased frequency and reach at those times.

Answer 1

Answer:

Flighted Media Schedule

Explanation:

Flighting is an advertising scheduling strategy that alternates between running a normal schedule of advertising and a complete cessation of all runs. Flighting refers to the period when advertising is being run, while the cessation period is known as a hiatus. A company may use a flighting strategy as a way to save on advertising costs, while relying on the effect of its past advertisements continue to drive sales. As sales slow or more budget becomes available, the company will resume normal advertising.