Question

The mass marketing at the center of the undifferentiated approach to target marketing is the assumption that the customer segments across the world will accept the same product regardless of their cultural, behavioral, or socio-economic differences. This is also known as _____________. Select one: A. interchangeable marketing B. prescriptive marketing C. routine marketing D. standardized marketing E. normalized marketing

Answer 1

Answer:

D. standardized marketing

Explanation:

The mass marketing at the center of the undifferentiated approach to target marketing is the assumption that the customer segments across the world will accept the same product regardless of their cultural, behavioral, or socio-economic differences. This is also known as standardized marketing.

Standardized marketing can be definition as the use of global standardization, which refers to when a company uses the same marketing strategy for various countries without minding their difference in culture.

Answer 2

Answer:

D) standardized marketing

Explanation:

Standardized marketing is most frequently used for convenience mass product, and the king of the world is Coke. Let's forget about the strange variations of Coke that some people like, Coke is number 1 in the world. it is sold virtually everywhere, and even in the places where it is illegal, like Cuba and North Korea, the presidents and rulers of those countries import Coke to drink it themselves.

Coke holds 17.3% of the soft drink market, and that is simply huge for a single product (in the US, all Coca Cola products hold 43.3% of the market). The fact that one product can be sold everywhere, using the same basic formula, ingredients and production processes is amazing.

Coke is the zenith of standardized marketing, since differences in culture, behaviors, socio-economic variables, nothing matters. Very few products or services have actually managed to achieve something similar, of course at a smaller scale, e.g. McDonald's, Walmart, , FB, etc.