Question

Burger King licenses its brand name to foreign firms as long as they agree to run their restaurants on exactly the same lines as Burger King restaurants elsewhere in the world. In return, the foreign firms have to pay Burger King a percentage of their profits. This is an example of:______.a. exporting.b. entering a strategic alliance.c. franchising.d. undertaking a greenfield investment.e. offshoring.

Answer 1

Answer: Franchising.

Explanation:

As described in the question Burger King is taking part in franchising where it's company name and some key business information is shared with foreign companies and those company pay a little part of their profit to Burger King in return. Franchising is a business process which occurs when, a very successful/ well known business gives another business the right to use their business name and the known business gets paid a regular percentage of profit in return.