The answer is confidentiality. The most important issue that the researcher addressed in planning the research is confidentiality.
EXPLANATION
Confidentiality in the research is applied. The subjects may complete the survey and place it in a box at the shopping mall exits so that the subjects can answer the survey as honestly as possible without the fear that anyone would know who they are. Confidentiality in this research works as a stimulus for the subjects to answer the survey freely because they are able to be anonymous.
Confidentiality is a condition where the researcher knows the identity of the subject but takes steps to protect the subject’s identity from being discovered by other people. Most of the human researches require informed consent to be filled by the participants. This is important because the researcher can identify the subject’s identity. With maintaining confidentiality, it is the key to ensure private information from the participants.
Researchers have used a lot of methods to make the subject’s identity confidential. Some of it is through securing the protected files using a password, using encryption when sending the information over the internet, or even using locked drawers or door to keep the information safe. The real name and address of the subject are usually not put in the survey. They will use the code name as the name of the subject. For example, if the subject’s name is Lucy Gate, the code name will be LG. This is to ensure the confidentiality of the subject’s identity.
LEARN MORE
If you’re interested in learning more about this topic, we recommend you to also take a look at the following questions:
Depression-related research study: brainly.com/question/12988866
Deception in research: brainly.com/question/10775874
KEYWORD: confidentiality, research, subjects
Subject: Social studies
Class: College
Subchapter: confidentiality