Complete Question:
Ben & Jerry’s Ice Cream buys keywords for a search marketing campaign such as “Ben & Jerry’s Chunky Monkey” and “Ben & Jerry’s Cherry Garcia.” What type of keywords is the firm buying?
Group of answer choices
A. Negative keywords
B. Organic keywords
C. Native keywords
D. Generic keywords
E. Branded keywords
Answer:
E. Branded keywords.
Explanation:
In this scenario, Ben & Jerry's Ice Cream buys keywords for a search marketing campaign such as "Ben & Jerry's Chunky Monkey" and "Ben & Jerry's Cherry Garcia." The type of keywords that the firm is buying is generally referred to as branded keywords.
A branded keyword can be defined as any query of a database through a search engine such as Google which includes the name of the business firm or company.
This ultimately implies that, a branded keyword is any query or search phrases that combines the name of a firm or brand and other branded terms associated with the firm such as product name, type, motto etc. Branded keywords is a strategic marketing process or approach which helps to make business firms or brands available to online customers and the target market or audience.
Answer:
The multiple choices are:
$5,589.04
$7,452.05
$4,890.41
$5,876.71
$6,410.96
Amount invested in K is $6,410.96
Explanation:
L+K=12,000
from the return perspective
0.0975=K/12000*0.0805+L/12000*0.117
K=12000-L
Substitute for K in the second equation
0.0975=(12000-L)/12000*0.0805+L/12000*0.117
0.0975=(966-0.0805L)/12000+0.117L/12000
0.0975=(966-0.0805L+0.117L)/12000
12000*0.0975=966+0.0365
L
1170
-966=0.0365L
204=0.0365L
L=204/0.0365
L=$ 5,589.04
K=$12,000-$ 5,589.04
K=$6,410.96
Answer:
The correct option is A. Intrasender role conflict
Explanation:
In the world of business, role conflicts can be described as the tensions which arise between the role giver (like boss or manager) and the role receiver (like the worker or employee).
Intra-Sender role conflict is a type of role conflict in which arises when the role giver wants the role receiver to perform a contradictory action and sets a limit to perform that function. The limit might not be appropriate for the completion of that task. For example, in the question, the manager is asking the worker to give back the report in a limit of five minutes. Hence, it is an intra-sender role conflict.
Answer:
B. targeting strategy and marketing mix
Explanation:
In business, Targeting strategy refers to a strategy that a company implemented to sell their product to specific group of consumers.
In pepsi's case, they focus their targeting strategy toward the consumers who want a refreshing drink.
Marketing mix is a marketing strategy that is revolved around product, price, place, and promotion. Companies could utilzie this 4 factors to create a business model that can make their targeting strategy succesful.
In pepsi's case:
They sold their product in almost every convenience store <u>(place) .</u> Making it easier for consumers who currently crave refreshing drinks. The <u>price </u>of Pepsi's product is very affordable.
<u>They designed and promote their produc</u>t to obtain a reputation as refreshing a product that can relinquish your thirst. You can see it in most of their advertising. Most of it consist of people in a hot weather that craves something cold and refreshing.
