Answer:
BEP 378,000
Explanation:
60 - 24 = 36 contribution margin
every units contribution $36 dollars
36 / 60 = 0.6 CM ratio
each dollar of sale generate 60 cents of contribution
226,800 fixed cost / 0.6 CMR = 378,000 BEP in dollars
Define the markets, people, and environments you are addressing
Selling price = p = 520
variable cost per unit = vc = 286
fixed cost = fc = 163,800.
unit sold = x
520 * x = 286 * x + 163,800
520x = 286x + 163,8000
520x - 286x = 163,800
234x = 163,800
x = 163,800 / 234 = 700 units to reach break even point.
unit contribution margin = p - vc = 520 - 286 = 234 per unit.
Answer:
Please consider the following explanation
Explanation:
Vaseline can improve its financial performance by doing some product differentiation, as the rest 15% are also selling petroleum jelly but at much lower costs than Vaseline, and to convince its customers to spend extra bucks to buy Vaseline, it needs to provide something extra.
Vaseline can incorporate extra ingredients like aloevera, or turmeric, etc, i.e. the beauty or health fashions prevalent in the market this information can be obtained by a thorough research of the beauty blogs available online.
Once the product has something extra, Vaseline can go ahead and market its product better based on the benefits of the product differentiation, and hence steam away market from the remaining 15% and increase its financial performance.
