<u>Answer</u>:
Elise Philips, a leading fashion designer, connects with her followers through a strong online presence, promoting her brand and discussing fashion tips through articles and videos on her personal fan page. In this case, the marketing forms Elise uses is (A) Blog
<u>Explanation</u>:
A word “Blog” etymologically speaking, comes from the combination of 2 words- Web and log.
Essentially, a blog is an online account or expression of the writer, and is started with people putting their private experiences online but it has now become a very popular means of promotion and is gaining popularity in most urban areas.
Blog Marketing entails using blogging websites such as Wordpress among others to promote ones’ product to the masses.
The main advantages of Blog marketing include that firstly, it is easier to manage and economically feasible, secondly, it is an effective tool of marketing, especially amongst millennial, thirdly, it gives a more personalised approach to marketing and lastly, it is a great way to improve one’s Search Engine Optimisation ranking.
Answer:
Yes
Explanation:
Pricing plays an essential role for a product and organisation. At a very basic level, an organisation exists to make profit. A price must cover the cost of a good sold.
Pricing also plays a role in the perception of a product (marketing mix). For example, an Apple product is not cheap because of some perceived value of the product.
Another reason why pricing is integral is in times of competition, it may be worthwhile to use price to take market share from competitors.
You say: “I'm excited to see there's a lot of opportunity to use advanced computer skills in this position. Being able to build my skills and continue to develop in a growing company is important to me, and there seems to be long-term opportunities here.”
