This is a <u>true</u> statement. If you can imagine yourself as a prospect who can get answers to your questions and as a character in a business story, you'll be more likely to buy from them rather than a business to which you can't relate.
To effectively tell your company's story, you must have a mission and supporting values that your prospects can relate to.
Your content's narrative conflict should be driven by the needs, problems, and buyer's journey stage of your prospects.
Always keep in mind that every story needs three storytelling components, such as characters, conflict, and resolution, so make sure yours is accurate and relatable.
Learn what appropriate questions a prospective buyer should ask about the operation of the business when buying an existing business: brainly.com/question/25211092
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weighing the information needed to make rational decisions
