Answer:
<em>Impression management</em>
Explanation:
<em>Impression management:</em> The term "impression management" is defined as an individual's subconscious or a conscious phenomenon that makes him or her to influence or agree the other person's perspective regarding any other individual, event, or object via controlling and regulating a piece of information in any social gathering or interaction.
<em>Erving Goffman</em> has introduced the term "impression management" because of an individual's desire or wants to manipulate the other person's impression.
<em>In reference to the question, John's behavior is an example of impression management.</em>
Hint: Pretend you are a Loyalist
