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soldier1979 [14.2K]
3 years ago
12

Chun Hei is carrying out a marketing research study. Even after seeking all reasonable available secondary data sources, she has

not been able to adequately answer the research questions. In such a situation, Chun Hei must collect ________ data.
Business
1 answer:
tekilochka [14]3 years ago
8 0

Answer:

The correct word for the blank space is:  primary.

Explanation:

Primary data collection takes place when data is collected by researchers from direct sources using for that purpose surveys or interviews. Typically, primary data collection gathers the questions formulated on <em>secondary data</em> research since that is the basic step carried out for the data collection process.

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