Jonathan loves Turtle Car Wax. He uses it on his vehicles and when someone notices his car he always engages in a conversation a

Question

VashaNatasha [74]

3 years ago

8

Jonathan loves Turtle Car Wax. He uses it on his vehicles and when someone notices his car he always engages in a conversation a

bout his favorite car wax. Jonathan has what is known as a(n) ____________ with Turtle Car Wax.

Social Studies

1 answer:

Stels [109] · Answer 1 · 2022-05-25T07:56:55+03:00

Answer:

felt involvement

Explanation:

Felt involvement is a psychological state that can happen to consumers who are emotionally motivated to consume and defend products of the same brand. In this kind of motivational state, the consumer reaches such a high level of admiration for the brand that they cannot buy products from other brands, and these consumers always find an opportunity to promote the brand they admire so much. This happens with Jonathan who always praises the Turtle Car Wax brand when someone compliments his car.