Question

To differentiate its candy from that produced by other candy manufacturers, the manufacturer of Green & Black brand confections advertises that it is the only company to make its chocolate organically. This commitment to market only organic chocolate is an example of a(n):____________ A. Perceptual valueB. Unique selling propositionC. Economic differentialD. Economic advantageE. Differential value

Answer 1

Answer:

B. Unique selling proposition

Explanation:

The scenario which is been presented in the question is the example of "Unique selling proposition"

Because in "Unique selling proposition", the companies use a unique method to attract and convince the customers to buy and use the product of the particular company.

So, we can see that manufacturer of Green & Black brand confections uses unique method to attract and convince the customers to buy and use its product, the method is known as "Unique selling proposition".