from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?
a. Target market for Chobani Greek Yogurt. Hamdi Ulukaya saw his Chobani Greek Yogurt as appealing to all American consumers—the mass market—when he first introduced his Greek Yogurt in the United States. That is exactly the reason that he wanted distribution in the dairy cases of major U.S. grocery and supermarket chains, and not in their niche sections or in health food or specialty stores.
Now, with the introduction of its Champions line of Greek Yogurts, Chobani is reaching the kids' market segment. With its 2013 introduction of Chobani Bite in a smaller 3.5-ounce cup, Chobani is trying to reach a "snack" market segment. And with Chobani Flip, it is trying to reach an experimenting, gourmet market segment who add "mix-ins" to regular Chobani Greek Yogurt.
b. Chobani's initial 4Ps marketing strategy. Consists of the following marketing actions:
· Product strategy. Offer a Greek Yogurt for a mass market that is healthier than competing U.S. yogurts and does not have artificial ingredients and preservatives.
· Price strategy. Priced affordably at $1.29 for a single-serve cup that is accessible to all.
What is Marketing strategy?
A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
To learn more about marketing strategy from the given link:
brainly.com/question/25640993
Answer: (A) Unfair competition argument
Explanation:
The unfair competition argument is one of the type of common argument that helps in applying while taking various types of unfair decisions in an organization.
It is one of the intellectual branch that basically substitute the competitor's products and the items in the market by using the deceiving techniques or methods.
According to the given question, Lobbyist is basically using the various types of Unfair competition arguments for the purpose of argue for the trading restriction on the steel rods as the foreign producers are using their unfair benefits over the domestic manufactures.
Therefore, Option (A) is correct answer.
Answer: E) Rotation
Explanation:.
Job Rotation technique is a technique where workers are shifted between two or more positions or functions at regular intervals. It is a technique used to test the employee skills and competencies in order to place employees at the right position and it also help to reduce the monotony of the job and gives employees a wider experience and motivate employee when they perform different job functions at intervals.
Job rotation technique helps to reduce the boredom of doing same type of job everyday.
Answer:
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