Question

The new-product process stage of market testing involves which two of the following? Exposing actual products to prospective consumers Launching full-scale production for the product Ensuring the product meets the standards established by the protocol Using realistic purchase conditions to see if consumers will buy

Answer 1

Answer:

Using realistic purchase conditions to see if consumers will buy

Exposing actual products to prospective consumers

Explanation:

Market testing is a scenario in which the company may test different market scenarios in order to check which market situation is going to be the best for the new product.

Marketing testing also involves processes such as exposing actual products to prospective consumers and  using realistic purchase conditions to see if consumers will buy in order to collect data of how the product will react in the real time market and consumers and prepare it accordingly.