It's important to be welcomed as well as helped while on a public service. This attracts consumers. Customer Service is great for the customers and allows them to shop more efficiently. I think this quality isn't just important, but necessary. Customers pay to receive these public services through taxes etc.
The EU is the European Union, a group of united European countries that have made a Military and social agreement with one another. People in countries allied with the EU can cross other EU countries borders and can live in any EU country without need for further citizenship.
Bolívar is a supporter of Enlightenment ideas because he believes in the concept of equal rights. He personally took steps to free the enslaved persons his family owned, and to end slavery in Gran Colombia.