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Studentka2010 [4]
3 years ago
15

Lucy has just finished washing her car and is now checking its oil level. The oil dipstick shows her car’s oil is below the "Low

" line. Lucy’s car must have more oil to operate well. What phase of the consumer decision-making process did Lucy just experience?
Business
1 answer:
dlinn [17]3 years ago
3 0

Answer:

recognition phase

Explanation:

There are 5 phases in the consumer decision-making process:

  1. recognition: the customer realizes that he/she has an unsatisfied need or problem that must be satisfied or solved. In this case, Lucy realized that her car needs more oil and she has to purchase some.
  2. information search
  3. evaluations of alternatives
  4. purchase
  5. evaluation of decision
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Brand equity is the: Question 3 options:
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Answer:

d) association a consumer places in a brand with an organization.

Explanation:

Brand equity referes to the commercial value of a brand that a costomer perceives from the brand name. it is the value associated with the brand and not its product or services.

8 0
3 years ago
Laura mentions that employees will come back from tea break on time because they know it will let down their fellow work mates i
cupoosta [38]

Answer:

Cooperation and trust

Explanation:

There are clear distinctions between groups and teams. A group is a set of people brought together by common interests and inevitable circumstances, while a team is a group of people working together to reach a common goal.

The responsibility in a team is evenly dispersed; although the work is not done individually, the team is acting as an individual. That means that <em>trust </em>has to be present among team members; we have to know we won't be let down by a team member, like we don't let down ourselves.

<em>Trust</em> is one of the most essential inputs for effective <em>cooperation</em>.  

A team possessing such characteristics is highly <em>cohesive</em>.

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3 years ago
Which of the following is NOT one of the 5 typical sources of competitive pressures? Select one: a. The power and influence of i
allochka39001 [22]

Answer:

a. The power and influence of industry driving forces

Explanation:

As per Michael Porter, there exist five competitive forces that influence competition in an industry. The five forces as per Porter are:

  • Potential entrants
  • Industry competitors
  • Customers
  • Substitutes
  • Suppliers

Potential entrants refers to the risk of new entrants in the market.

Industry competitors refers to the extent of rivalry and competition between existing firms.

Customers relate to the negotiating or bargaining power of the customers and to what extent they exercise such power.

Substitutes refer to the emergence of substitute products in the market which may drive down a firm's sales.

Suppliers relate to the bargaining power exercised by suppliers with respect to inputs.

7 0
3 years ago
A robot manufacturing company in Southeast Asia undertakes a government project to produce multi-utility robots. It requires a s
eimsori [14]

Answer: a. Computer-aided manufacturing

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Computer-aided manufacturing (CAM) is defined as the use of software and computer-controlled machinery to automate a manufacturing process and is composed entirely of software that tells a machine how to make a product through the generation of toolpaths; a machinery that can turn raw material into a finished product and a post processing unit that converts toolpaths into machine languages. Computer-aided manufacturing thus provides high–speed machine tool paths that greatly minimize cycle times, reduce tool and machine wear and general improvement in quality and accuracy of cutting.

7 0
3 years ago
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In the case of Dollar Shave Club described above, the business uses the Direct Marketing Channel.

<h3>What is Direct Marketing Channel?</h3>

The direct marketing channel is used when advertising products outside of fixed retail outlets.

When people buy our products online in this day and age, direct marketing is used.

In place of an established offline marketing position, the online outlet now serves as a channel for selling to customers directly.

Direct marketing techniques include emails, online ads, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine ads, coupons, phone calls, postcards, websites, and catalog distribution.

Following are some of the main direct marketing channels: Face-to-face sales, direct mail, catalog marketing, telemarketing, TV, and other direct response media are among the other marketing methods. Kiosk marketing is another.

To know more about direct marketing channels refer to:  brainly.com/question/15331624

#SPJ4

6 0
2 years ago
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