Group of answer choices.
A. Reach out to potential customers actively looking for your product or service
B. Create different types of ad formats to show to potential customers
C. Target people based on their interests and habits
D. SEM is a lot cheaper than any other advertising medium
Answer:
A. Reach out to potential customers actively looking for your product or service
Explanation:
A pre-service strategy refers to the process of planning and analyzing activities that enable a business entity to identify and determine its end users or consumers and the uniquely defined services that will be offered to these customers as they enter into the system. The pre-service strategies includes identifying the following; target market, design, branding, market research.
Search engine optimization (SEO) can be defined as a strategic process which typically involves improving and maximizing the quantity and quality of the number of visitors (website traffics) to a particular website by making it appear topmost among the list of results from a search engine such as Goo-gle, Bing, Yah-oo etc.
This ultimately implies that, search engine optimization (SEO) helps individuals and business firms to maximize the amount of traffic generated by their website i.e strategically placing their website at the top of the results returned by a search engine through the use of algorithms, keywords and phrases, hierarchy, website updates etc.
Search engine marketing (SEM) can be defined as a scalable and an inexpensive form of digital marketing that avails businesses the ability or opportunity to advertise their goods and services using search engine services such as Bing, Go-ogle etc.
Hence, a benefit of search engine marketing (SEM) through search engine optimization is that it helps you to reach out to potential customers actively looking for your product or service.
