Question

Select the correct answer. Which pre-test method involves asking the people being surveyed to rank the different ad concepts they see? A. interview test B. order of merit test C. consumer jury test D. advertising concept test

Answer 1

Answer: C. Consumer Jury test

The consumer jury test is a method in which advertisements are tested by screening them to a selection of consumers before they are aired commercially. It is one of the ways to pre-test an advertisement.

In this method, the consumers are asked to rank the advertisements in order of preference. The members of the consumer jury also answer questions related to their preferences and help in evaluating the advertisements.