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Anton [14]
3 years ago
11

FocusPro, a marketing communications and strategy consulting firm, is assisting a client to understand the effects of promotiona

l offers on consumer purchases. They propose the company consider offering three different versions of a coupon that would be mailed to purchasers. The value of the coupon would be manipulated, and the company could track the return of the coupon and how much money was spent by the purchaser. FocusPro recommends that the coupon offers vary between $1 and $5 and suggests three different versions: $1, $3, and $5. The client would select three groups of consumers to receive the coupon offer and a random process would be utilized to determine which coupon offer a consumer would receive. The research will provide important insights about consumer purchasing habits and which coupon offer would lead to the highest level of sales and coupon redemption. This is an example of ______________ research.
Business
1 answer:
Tcecarenko [31]3 years ago
6 0

Answer:

A) experimental

Explanation:

Experimental research is carried out following the scientific method, where the researcher (FocusPro and the client) manipulate one or more variables (discount coupons) and measure how they affect the behavior or responses from another variable (consumers). This is basically a controlled experiment that tries to find out how consumers react to different discount coupons offered.

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T
Rufina [12.5K]

Answer:

The risk of recession will most likely cause the company's shareholders to demand a higher return.

Explanation:

If the company loses some customers, more might be attracted to the company. However, if the prices drop, the price might stay low and cause the financial value of stock to drop. Once the stock drops, the entire company loses money along with their stock, which is determined by their profit and loss.

8 0
3 years ago
Assume that there are two nations, alpha and beta. each nation produces two products, wheat and steel. alpha has a comparative a
Klio2033 [76]

If the two nations trade, the trade price of wheat in terms of steel will be "greater than the domestic opportunity cost of wheat in alpha and less than the domestic opportunity cost of wheat in beta".

Opportunity cost speaks to the advantages an individual, financial specialist or business misses out while picking one option over another. While financial reports don't demonstrate opportunity cost, entrepreneurs can utilize it to settle on wise choices when they have different choices available to them.

8 0
3 years ago
The primary _______ of autotrader.com's research was to connect advertising on its website to actual dealership visits by custom
astra-53 [7]
The answer to this question is Objective
In business terms, objective refers to a specific result/situation that company wants to achieve within a certain time frame, after considering all their available resources. In this particular case, the research being done is the resource and connecting advertising to actual dealership is the result/situation that they want to achieve.
6 0
3 years ago
Art invested $100 two years ago at 8 percent interest. The first year, he earned $8 interest on his $100 investment. He reinvest
nikitadnepr [17]

Answer:

Option 4- Interest on Interest

Explanation:

Look we earned $8 in the first year which we invested in the same business. Okay now we again earned 8% on this $100 and $8 invested in the second year. The 8% on the $8 is $0.64 which is the interest earned on the interest invested in the previous year.

4 0
3 years ago
If HHC has $1,900 cash, $500 of government Treasury bills purchased four months ago, $930 of cash set aside for its workers' com
yarga [219]

Cash is the real money that we have while cash equivalents are instruments that can be turn to cash quickly. They are very liquid.

Treasury bills are cash equivalents. They are very liquid and can be converted into cash quickly. They are instruments in the money market.

Going by this above explanation, the Cash and Cash Equivalents that will be reported on the balance sheet are:

Cash --------------------------------------- $1,900

Treasury bills purchased--------------$500

Total-------------------------------------------<u>$2,400</u>

<u></u>

$2,400 will be reported as Cash and Cash Equivalents on the balance sheet.

8 0
3 years ago
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