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Anton [14]
3 years ago
11

FocusPro, a marketing communications and strategy consulting firm, is assisting a client to understand the effects of promotiona

l offers on consumer purchases. They propose the company consider offering three different versions of a coupon that would be mailed to purchasers. The value of the coupon would be manipulated, and the company could track the return of the coupon and how much money was spent by the purchaser. FocusPro recommends that the coupon offers vary between $1 and $5 and suggests three different versions: $1, $3, and $5. The client would select three groups of consumers to receive the coupon offer and a random process would be utilized to determine which coupon offer a consumer would receive. The research will provide important insights about consumer purchasing habits and which coupon offer would lead to the highest level of sales and coupon redemption. This is an example of ______________ research.
Business
1 answer:
Tcecarenko [31]3 years ago
6 0

Answer:

A) experimental

Explanation:

Experimental research is carried out following the scientific method, where the researcher (FocusPro and the client) manipulate one or more variables (discount coupons) and measure how they affect the behavior or responses from another variable (consumers). This is basically a controlled experiment that tries to find out how consumers react to different discount coupons offered.

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What are the steps involved in identificaton of risk analysis?
Charra [1.4K]

Answer:

the steps are

1.

2.

3.

4.

Explanation:

these are the steps because in order to get the analysis you need to go through these steps

7 0
3 years ago
Palmona Co. establishes a $150 petty cash fund on January 1. On January 8, the fund shows $61 in cash along with receipts for th
saveliy_v [14]

Answer:

Palmona Co Journal entries

1.

Jan-01

Dr Petty cash 150

Cr Cash 150

2.

Jan-08

Dr Postage expense 35

Dr Merchandise inventory 14

Dr Delivery expense 16

Dr Miscellaneous expenses 24

Cr Cash 89

3. Jan-08

Dr Postage expense 35

Dr Merchandise inventory 14

Dr Delivery expense 16

Dr Miscellaneous expenses 24

Cash 89

4.

Jan-08

Dr Petty cash 300

(450-150)

Cr Cash 300

Explanation:

1. To establish petty cash fund

2.To record reimbursement

3.To record reimbursement

4. To record increase in fund balance from 150 to 450

6 0
3 years ago
All Kiwi Ltd (a New Zealand-based company) has a wholly-owned subsidiary in Malaysia whose manager is being evaluated on the bas
Ulleksa [173]

Answer:

Variance (Unfavorable) (NZD 340,000)

Explanation:

Budget Variance using exchange rate projected at the time of budget

                   Budget        Actual        Variance   Exc. Rate   Variance in NZD

                    MYR            MYR

Revenue  12000000   11000000    -1000000      0.34            -340000

Expenses  9000000   9000000          0               0.34                  0

Profit        3000000    2000000    -1000000      0.34            -340000

7 0
3 years ago
Who Done It Mystery Theater sells tickets for dinner and a show for $ 40 each. The cost of providing dinner is $ 22 per ticket a
Readme [11.4K]

Answer:

$18

Explanation:

The contribution margin per patron is the ratio of the total contribution to the number of patrons. The total contribution is the difference between the total sales and the total variable cost.

Hence, the contribution per matron may also be derived as the difference between the sales per patron and the variable cost per patron.

The variable cost here is the cost of providing dinner per ticket as such,

Contribution margin per patron

= $40 - $22

= $18

6 0
3 years ago
Match each of the following contract principles to the statement that best fits it: A. bargained-for exchange of value to the pa
AnnZ [28]

Answer:D.both parties to the contract agree on the contract terms

A.bargained-for exchange of value to the parties

C.parties' negotiated understanding of terms and intent that lead to the contract

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D A C B 2.mutal Acceptance

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D A C B 4. Agreement

8 0
3 years ago
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