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Anton [14]
3 years ago
11

FocusPro, a marketing communications and strategy consulting firm, is assisting a client to understand the effects of promotiona

l offers on consumer purchases. They propose the company consider offering three different versions of a coupon that would be mailed to purchasers. The value of the coupon would be manipulated, and the company could track the return of the coupon and how much money was spent by the purchaser. FocusPro recommends that the coupon offers vary between $1 and $5 and suggests three different versions: $1, $3, and $5. The client would select three groups of consumers to receive the coupon offer and a random process would be utilized to determine which coupon offer a consumer would receive. The research will provide important insights about consumer purchasing habits and which coupon offer would lead to the highest level of sales and coupon redemption. This is an example of ______________ research.
Business
1 answer:
Tcecarenko [31]3 years ago
6 0

Answer:

A) experimental

Explanation:

Experimental research is carried out following the scientific method, where the researcher (FocusPro and the client) manipulate one or more variables (discount coupons) and measure how they affect the behavior or responses from another variable (consumers). This is basically a controlled experiment that tries to find out how consumers react to different discount coupons offered.

You might be interested in
In a private company’s accounting system, inputs are _______________ and outputs are _________.
kirill [66]
The choices can be found elsewhere and as follows:

A. marketing strategy-type information;sales data

B. results of surveys on consumer satisfaction; accounts payables

C. transactions such as sales, payroll, and other expenses; financial statements

D.transactions such as the cash flow statement; payroll taxes


I think the correct answer is option D. In a private company’s accounting system, inputs are transactions such as the cash flow statement and outputs are payroll taxes. Hope this answers the question.

6 0
3 years ago
Widget Inc. manufactures widgets. The company has the capacity to produce​ 100,000 widgets per​ year, but it currently produces
gayaneshka [121]

Answer:

$62,100

Explanation:

Given that,

Sales price per unit = $ 40

Variable costs per​ unit:

Manufacturing = $ 23

Marketing and administrative = $ 8

Total fixed​ costs:

Manufacturing = $ 76,000  

Marketing and administrative = $24,000

Total incremental costs:

= Variable manufacturing + Variable marketing and administrative

= (6,900 × $23) + (6,900 × $8)

= $158,700 + $55,200

= $213,900

Incremental income:

= Incremental revenue - Total incremental costs

= (6,900 × $40) - $213,900

= $276,000 - $213,900

= $62,100

Therefore, the operating income increases by $62,100.

7 0
3 years ago
Suppose a manufacturing plant purchased a new heating system in December, 2015 and, after installing and testing the equipment,
garri49 [273]

Answer:

Depreciation for 6 months ending June 30, 2016 is $ 5,000 and the accounting entry to record the transaction is:

Depreciation Expense  - Debit                    $ 5,000

Allowance for Depreciation  - Credit           $ 5,000  

Explanation:

The depreciation charge for the year is calculated as follows:

Total cost of the equipment                             $ 55,000

Salvage Value                                                    $  5,000

Net Depreciable value                                      $  50,000

Estimated Useful Life                                           5 years

Annual Depreciation expense(50000/5)         $ 10,000

Depreciation for 6 months (10000/2)               $ 5,000

8 0
3 years ago
The focus of strategic management is​ ______. A. the integration of all the functional areas of the business to achieve its orga
IceJOKER [234]

Answer:

A. the integration of all the functional areas of the business to achieve its organizational objectives

Explanation:

Strategic management is the process of  setting goals for an organisation, analyzing its competitive environment and internal environment, and  evaluating strategies that will ensure that the organisation achieve its goals. It covers all  the functional areas  such as the micro and macro environment of the business.

7 0
3 years ago
5. The best way to find out if a particular business is a good fit for you is to
ipn [44]

Answer:

A

Explanation:

The question is saying, 'fit for you' therefore I think this is about the owner and not necessarily the consumer hence the potential owner should go and shadow

5 0
3 years ago
Read 2 more answers
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