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Anton [14]
3 years ago
11

FocusPro, a marketing communications and strategy consulting firm, is assisting a client to understand the effects of promotiona

l offers on consumer purchases. They propose the company consider offering three different versions of a coupon that would be mailed to purchasers. The value of the coupon would be manipulated, and the company could track the return of the coupon and how much money was spent by the purchaser. FocusPro recommends that the coupon offers vary between $1 and $5 and suggests three different versions: $1, $3, and $5. The client would select three groups of consumers to receive the coupon offer and a random process would be utilized to determine which coupon offer a consumer would receive. The research will provide important insights about consumer purchasing habits and which coupon offer would lead to the highest level of sales and coupon redemption. This is an example of ______________ research.
Business
1 answer:
Tcecarenko [31]3 years ago
6 0

Answer:

A) experimental

Explanation:

Experimental research is carried out following the scientific method, where the researcher (FocusPro and the client) manipulate one or more variables (discount coupons) and measure how they affect the behavior or responses from another variable (consumers). This is basically a controlled experiment that tries to find out how consumers react to different discount coupons offered.

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Yard Tools manufactures lawnmowers, weed-trimmers, and chainsaws. Its sales mix and unit contribution margin are as follows. Sal
Korvikt [17]

Answer:

Results are below.

Explanation:

<u>To calculate the break-even point in units, we need to use the following formula:</u>

Break-even point (units)= Total fixed costs / Weighted average contribution margin

Weighted average contribution margin= 0.2*33 + 0.5*22 + 0.3*41

Weighted average contribution margin= $29.9

Break-even point (units)= 4,544,800 / 29.9

Break-even point (units)= 152,000 units

<u>Now, for each product:</u>

<u></u>

Lawnmowers= 0.2*152,000=30,400

Weed-trimmers= 0.5*152,000= 76,000

Chainsaws= 0.3*152,000= 45,600

8 0
3 years ago
What is interest earned on bonds called?
____ [38]
They are called fix income securities 
8 0
3 years ago
What does the rule of 72 tell us? What is the formula used?
RUDIKE [14]

Answer:

Image result for What does the rule of 72 tell us? What is the formula used? Amy heard Dave Ramsey say that she could expect an average of 12% returns when she invests in mutual funds. Amy has $10,000 to invest. How long will it take Amy’s investment to double?

Divide 72 by the interest rate on the investment you're looking at. The number you get is the number of years it will take until your investment doubles itself.

Explanation:

8 0
2 years ago
Huggins Co. has identified an investment project with the following cash flows. Year Cash Flow 1 $ 830 2 1,150 3 1,410 4 1,550 I
Rasek [7]

Answer:

$4,013.10.

$3,329.54.

Explanation:

If discount rate is 8%

PV of Cash Flows :

($830 / 1.08^1) + ($1,150 / 1.08^2) + ($1,410 / 1.08^3) + ($1,550 / 1.08^4)

$768.52 + $985.94 + $1,119.30 + $1,139.30

$4,013.10

If discount rate is 16%

PV of Cash Flows :

($830 / 1.16^1) + ($1,150 / 1.16^2) + ($1,410 / 1.16^3) + ($1,550 / 1.16^4)

$715.52 + $854.64 + $903.33 + $856.05

$3,329.54.

7 0
3 years ago
1. "If bonds of different maturities are close substitutes, their interest rates are more likely to move together." Is this stat
Alecsey [184]

Answer:True

Explanation:

A bond is a debt Security issued either by large companies or Governments in order to raise money for capital projects. A Bond usually have maturity date(the date at which the bond will yield it interest or profit).

WHEN BONDS OF DIFFERENT MATURITIES ARE CLOSE SUBSTITUTES, WHEN THE INTEREST RATE OF ONE OF THE BONDS INCREASE,THE INTEREST RATE OF ITS CLOSE SUBSTITUTES WILL INCREASE BECAUSE THE EXPECTED RETURNS OF BOTH ARE NOT EXPECTED TO BE OUT OF THE NORMAL.

5 0
3 years ago
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