Is there multiple choice answers
Answer:
review I think
Explanation:
I think I'm sorry if wrong
Answer:
Part a. Manufacturing the goods at home and let overseas sales managers handle the marketing.
Advantages
- Can have a full authority in production activities.
- It is easy to set up a strategy and multiply the manufacturing.
- Having better regulator over human resources.
- The foreign sales agents will enhanced the understanding of European marketplaces.
- It lower the exit costs if product fails.
Disadvantages
- Having lack of information in European pharmaceutical procedures.
- The foreign agents may damage the brand name if not prudently handled.
- Additional costs in delivery of the products.
Part b. Manufacture the products at home and set up a wholly owned subsidiary in Europe to handle marketing.
Advantages
- Having full control in manufacturing activities.
- It is easy to set up a strategy and multiply the manufacturing.
- Having better regulator over human resources.
- The brand name will not be damaged since the marketing is controlled by the same company
Disadvantages
- Utilization of extra resources to be consumed on marketing
- Having lack of information in European pharmaceutical procedures.
- Additional costs in delivery of the products
- Having lack of information in European pharmaceutical procedures
Part c. Enter into a strategic alliance with a large European pharmaceutical firm. The product would be manufactured in Europe by the 50/50 joint venture and marketed by the European firm
Advantages
- The risk is distributed among the firms.
- No additional delivery cost included.
- Knowledge of European organization will be valuable in
- understanding guidelines and advertising in European markets.
Disadvantages
- Having less control in manufacturing activities
- Shared of the profit among the partners.
- Moderate level of exit cost is included.
- Additional firm may harm the brand image.
Answer:
B) secondary; primary
Explanation:
Secondary data is data collected from other researches. In this age, there is a lot of easily accessible data made available freely or at low cost. Examining them first not only help researchers find needed data cheaply, but also give them ideas about what they could find out from those data (serendipitous discovery).
Primary data is data collected from first-handed sources by the the researchers themselves by methods including surveys, interviews, direct observation, etc. It is costly to obtain so researchers only come to that when they can't find good secondary data for their purposes.
