Question

When the Lego Movie was released to movie​ theaters, the intent was not necessarily to sell more​ Legos, but the firm did have a say in decisions about details of the movie. This is an example of​ _____ content. A. ​consumer-generated B. branded C. production D. ​business-to-business E. ​user-generated

Answer 1

Answer:

The correct answer is the option B: branded.

Explanation:

To begin with, the term of branded content, in the field of marketing, refers to the practice that focuses in the creation of multimedia content that is funded or outright produced by and advertiser and whose main purpose is to give a message of the values of the company in the content created.

Secondly, the case of Lego is an example of branded content due to the fact that the company did not want to sell more products but instead wanted to create a content that shows the values of the company such as imagination, being oneself and having fun.