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Fed [463]
4 years ago
6

Ch.11 marketing what are the four characteristics used to classify​ retailers?

Business
1 answer:
Nataly_w [17]4 years ago
6 0
The basic characteristics of a retailer is its retail mix - the essentials used to satisfy its customers' needs
Four elements of retail mix:
1.Type of merchandise sold
2. Variation and assortment of merchandise sold
3. Level of customer service
4.Price of the merchandise
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