Question

Mega Corporation has developed a strategic plan that calls for an emphasis on appealing to a younger demographic. If it decided that such an appeal to a younger market would necessitate a change in the corporate logo and trademark, such changes would require an understanding of: a) intellectual property law. b)Securities C)Contract Law d) None of these

Answer 1

Answer:

Such changes would require an understanding of:

a) intellectual property law

Explanation:

Intellectual property can be defined as non-physical property of the mind or the intellect. They are intangible assets of the intellect that can be protected by law. The law that guides the creation, usage and enforcement of intellectual property rights is know as intellectual property law. They majorly involve inventions of the mind such as; designs and artistic works. The laws were made to provide incentive to the inventors and creators of intellectual property to build creative inventions that benefits the society but also ensuring that they gain profits and acknowledgement for their work.

As enshrined in Article I, Section 8 of the U.S. Constitution, congress is given exclusive authority to grant inventors and creators rights to their inventions. The two major agencies that administer intellectual property laws are; the U.S. Patent and Trademark Office, and the U.S. Copyright Office.

In the context above where Mega Corporation wants to change it's logo and trademark, they need an understanding of intellectual property law since corporate logos and trademarks are subject to intellectual property law.