Question

Algonquin cosmetics is deciding on its marketing mix to enter brazil. it is deciding on the means for delivering the product to the consumer. what strategy is algonquin cosmetics working on? pricing push distribution communication pull

Answer 1

The strategy that Algonquin is working on is PUSH STRATEGY.
Push strategy is a promotional marketing strategy that involves taking a product directly to the consumers by making use of various means of advertising the product to take the product to the costumers.