Question

At Fantastic Flavors, a large regional chain of candy stores, employees from marketing, design, production, and finance departments work in cross-functional groups to save time and money in the new product development process. From this description, it can be inferred that Fantastic Flavors uses a(n)________ approach.
A. intradepartmental new product development
B. sequential new product development
C. team-based new product development
D. simulated test market
E. controlled test market

Answer 1

Answer:

The answer is: C) team-based new product development

Explanation:

Team based new product development: When a company assembles a cross functional team of employees form different departments to work on the development of new products or services.

This approach has the advantage of saving time over the traditional process of passing a new product from one department to another.