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USPshnik [31]
3 years ago
12

Audience members who lack the motivation to listen to your argument only engage in peripheral processing, which means they are u

nlikely to experience any meaningful changes in attitude or behavior
Social Studies
1 answer:
Vlad [161]3 years ago
5 0

Peripheral processing or the peripheral route in persuasion means that the audience are paying more attention on other details rather than on how strong the arguments are or the context of the message itself. Other cues such as attractiveness of the speaker is an example.

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