Question

A company pursuing a focus strategy a. attempts to serve all market segments. b. concentrates on building market share in one market segment. c. typically has more resources at its disposal than a differentiator does. d. need not be concerned that a differentiator will try to imitate the company's products or services. e. none of these.

Answer 1

Answer:

In Economics and Business, a focus strategy implies concentration of particular market segment and enhance market share by satisfying the needs and demands of consumers in that particular segment.Hence,the correct answer in this case is option a.

Explanation:

In business,focus strategy is often employed to gain or enhance market share and exercise market leadership.A focus strategy by any business involves the process of focusing or concentrating on any one particular segment of the market and establish a strong and sustainable consumer base in the particular segment to enhance market share.In order to successfully execute the focus strategy,a company or business organisation has to be confident that it can considerably fulfill the market demand in that particular segment and has enough productive resources to do so.There are commonly two types of focus strategy in business:1) Focused cost leadership strategy,which basically aims at improving the regular lifestyle of people by offering affordable products and services and 2) Focused differentiation strategy,which concentrates on providing differentiated or variety of products or services according to the customer needs and preferences within a particular market segment.