Reinforcement consists in presenting an unconditional stimulus so that the response is reinforced so that its association can be consolidated.
<u>Reinforcement</u> is intended to intensify the intended response.
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Negative punishment</u> is an important concept in BF Skinner's operant conditioning theory. In behavioral psychology, the purpose of punishment is to diminish the behavior that precedes it. In the case of <u>negative punishment</u>, it involves taking something good or desirable to reduce the occurrence of a particular behavior.
B. Advertising is meant to show potential consumers the product before buying in hopes that the company will attract more customers, and in turn, more money.