Question

Galaxy lighting is a new company creating chandeliers specifically to be used in hotel lobbies. since its potential customers are very narrowly defined, it must undertake ________ to focus its marketing efforts.

Answer 1

Niche marketing - It is also known as target marketing.  Niche marketing is the process  of finding clients who may be interested in your product. In this way, niche marketing is different from other forms of marketing in that its target group is a specific, narrower sector of the market .