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slava [35]
3 years ago
7

Chandler Kumar owns two antique stores. One is in an upscale neighborhood, and its merchandise is artfully arranged and priced t

o indicate product rarity. The other is in a run-down strip mall and contains some of the same type of merchandise, but the items are left in open boxes and placed haphazardly on shelves. Customers of either store have entirely different perceptions of the stores and would be surprised to know Kumar operates each of them because he uses such differing _____ strategies.
Business
2 answers:
Sav [38]3 years ago
8 0

Answer: targeting

Explanation: In simple words, targeting strategies refers to the strategy involving the selection of potential customers and product that will be offered to those customers.

In the given case, Chandler is doing a minor change in the presentation of the goods offered so that he can target different type of customers. In the first store he is trying to target the high value customers by arranging the goods in a sophisticated manner and in the second one he is targeting the common customer.

Hence from the above we can conclude that Kumar is using different targeting strategies.

Likurg_2 [28]3 years ago
8 0

Answer:

Targeting

Explanation:

Chandler Kumar owns two antique stores. One is in an upscale neighborhood, and its merchandise is artfully arranged and priced to indicate product rarity. The other is in a run-down strip mall and contains some of the same type of merchandise, but the items are left in open boxes and placed haphazardly on shelves. Customers of either store have entirely different perceptions of the stores and would be surprised to know Kumar operates each of them because he uses such differing targeting strategies.

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Plant-wide, department, and activity-cost rates. Acclaim Inc. makes two styles of trophies, basic and deluxe, and operates at ca
Elena L [17]

Answer:

Acclaim Inc.

                                         Basic Trophies     Deluxe Trophies

Budgeted unit cost:

a. using single-plant o/h rate   $17.60                  $28.80

b. using departmental rates    $17.42                  $29.16

c. using ABC                            $18.26                  $27.48

d. They show different costs because the overhead rates are based on different parameters.

I recommend ABC system.  It is more fair because the overhead rates are based on product line's activity usage instead of an arbitrary figure.

Explanation:

a) Data and Calculations:

                                         Basic Trophies     Deluxe Trophies        Total

Budgeted production               10,000                   5,000              15,000

Batches                                         200                        50                   250

                                         Basic Trophies     Deluxe Trophies        Total

Forming Department            $60,000              $35,000           $95,000

Direct manufacturing labor $30,000              $20,000           $50,000

Assembly

Direct materials                    $5,000                $10,000            $15,000

Direct manufacturing labor  15,000                  25,000             40,000

Total direct costs              $110,000                $90,000        $200,000

Overhead costs                  66,000                   54,000           120,000

Total production costs    $176,000               $144,000        $320,000

Budgeted production          10,000                    5,000

Budget unit costs               $17.60                  $28.80

Overhead rate

Total overhead/total direct costs = $120,000/$200,000 = $0.60

                                                             Basic        Deluxe        Total

                                                         Trophies    Trophies

Forming department:

Overhead costs Setup $48,000

General overhead        $32,000

Total overhead costs   $80,000

Overhead rate = $80,000/$145,000 = $552

 Assembly department

General overhead         $40,000/$55,000 = $0.727

                                         Basic Trophies     Deluxe Trophies        Total

Forming Department            $60,000              $35,000           $95,000

Direct manufacturing labor $30,000              $20,000           $50,000

Total direct costs                 $90,000              $55,000          $145,000

Overhead costs                     49,680                 30,360              80,040

Total departmental costs  $139,680               $85,360         $225,040

Assembly

Direct materials                    $5,000                $10,000            $15,000

Direct manufacturing labor  15,000                  25,000             40,000

Total direct costs               $20,000                $35,000          $55,000

Overhead costs                    14,540                   25,445            39,985

Total departmental costs  $34,540                $60,445          $94,985

Total production costs     $174,220               $145,805       $320,025

Budgeted production          10,000                    5,000

Budget unit costs               $17.42                  $29.16

                                         Basic Trophies     Deluxe Trophies        Total

Forming Department            $60,000              $35,000           $95,000

Direct manufacturing labor $30,000              $20,000           $50,000

Assembly

Direct materials                    $5,000                $10,000            $15,000

Direct manufacturing labor  15,000                  25,000             40,000

Total overhead allocated  $72,600                 $47,400        $120,000

Total production costs    $182,600                $137,400       $320,000

Budgeted production          10,000                    5,000

Budget unit costs                $18.26                  $27.48

Overhead costs allocation:

                                                            Basic        Deluxe        Total

                                                         Trophies    Trophies

Forming department:

Overhead costs Setup $48,000/250  $38,400  $9,600     $48,000

General overhead  $32,000/$50,000   19,200   12,800       32,000

Assembly department

General overhead $40,000/$40,000   15,000   25,000      40,000

Total overhead allocated                    $72,600 $47,400   $120,000

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